Retail IT Blog

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About Aaron Williamson

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So far Aaron Williamson has created 22 blog entries.

Increase Customer Loyalty and Retention with Receipts

Many consumers crumple and toss receipts shortly after completing a transaction. So why do retailers still bother? In most cases, it’s because we’re legally mandated. But, this “because I have to” routine has caused retailers to overlook the potential of this seemingly mundane item. In reality, receipts can be a direct line of communication with [...]

Do Retail Customers Want E-Receipts?

Many retail businesses question whether their customers want e-receipts. E-receipts offer consumers a number of benefits. For the technology savvy consumer, they are easier to keep track of. They take the messy shoebox full of receipts and organize them in a neat file either on your computer or on the cloud.  In February 2014, Morpace [...]